My name is Roman, and I am the creative director of the Dopey project.
Over the past 10 years, I have been involved in promoting digital and physical products across Germany, Turkey, Russia, Canada, and Argentina. My expertise lies in shaping the business and emotional identityof projects, crafting their core narrative and artistic vision. In most of my projects, I have been responsible for creating the primary brand image and developing its audience engagement strategies.
I have developed TOV (Tone of Voice), ASO (App Store Optimization), MDC (Marketing Data Collection), and DASC (Data-Driven Advertising Strategy Creation) systems. Additionally, I have designed international marketing campaigns, established digital and analog communication formats, and aligned them with the brand’s core vision.
Currently, my agency is focused on implementing ideas for international marketplaces, developing brand identities for emerging brands, and managing the reputation of long-established companies.
My primary role in the Dopey project is to build a new, modern ecosystem around the brand, which fundamentally differs from the traditional development models of other memecoins. Together with my team, I am creating a meta-framework that allows the Dopey brand to evolve both online and offline with equal intensity.
We are developing an alternative memecoin that will simultaneously exist across multiple scenarios. This is not just a colorful image endlessly redrawn by AI, but rather a social and artistic concept, a multi-layered communication industry.
Dopey is a foundational idea that will grow into something truly valuable.
My name is Mikhail, and I am the financial director of the Dopey project.
My primary role in the Dopey project is the development and optimization of the financial model, which goes beyond traditional meme coins. I am responsible for tokenomics development, economic process management within the project, and analyzing financial sustainability. Additionally, I ensure the integration of cutting-edge blockchain solutions, research the DeFi market, L1/L2 protocols, and shape the project's development strategy from the perspective of investment and technological evolution.
Together with the team, we are creating a meta-framework that will allow Dopey to organically grow in both Web3 and offline environments, transforming into a global communication and economic platform.