We are meticulously crafting the universe of the character Dopey, infusing it with a touch of irony and social significance. We’ve created not just a humorous cartoon character born from memes, but also a communication mechanism capable of interacting with various patterns beyond the web. Dopey is half dog, half rabbit. He wears a gold earring in his ear as a symbol of his alternative nature and distinction from competitors. The character holds immense potential for artistic expression, integration into other systems, and opportunities for advertising adaptations. In the near future, Dopey will serve as a comic book character, a promotional face for products entering the market, and a communication system for executing advertising ideas. We aim to endow the character with a multifaceted skill set to maximize his capitalization potential. In his early stages, Dopey can become a participant in graphic novels, carry cultural ideas, and build his own unique image. Simultaneously, we are preparing a side project within the Dopey case study, which will unlock the alternative potential of the product. Within this side project, a new character in the universe is being developed—one that can be integrated into the main universe. This is just the beginning.


Who are you, Dopey? What is this blue dog-rabbit with bulging eyes? Dopey is a humble and dim-witted creature, constantly making mistakes and awkwardly commenting on internet news. He has no nominal age, but given his traits, he’s not young. The character has no backstory—he simply appeared out of nowhere. His defining traits are foolishness and inappropriateness. The ring in his ear isn’t just for show; it’s a customizable feature, like Crocs Jibbitz. At different times, something unique might adorn his ear. Dopey is lazy and mediocre, quarrelsome and banal. He’s a projection of stupidity, an eclectic mix of cosmic indifference, cynicism, and anti-glamour.
The core idea of the project is to create a multifunctional communication system that seamlessly exists both online and offline. A system that defines not only personal value but also partnership value. A system of friendly interaction and community. Dopey himself is the center of a new multiverse that will expand as the community engages with the product, transporting the character into new settings, creating new partners, friends, and life scenarios for him.


We are open to collaboration with designers, writers, creative directors, and artists. We’re ready to offer favorable terms for partnerships. We want to work with similar young projects on mutually beneficial terms. Our goal is to build a personal universe—a universe free from prejudice and rules. A universe where any created character can find a place.
Together, we can create something truly important and meaningful.