We are meticulously crafting the universe of the character Dopey, infusing it with a touch of irony and social significance. We’ve created not just a humorous cartoon character born from memes, but also a communication mechanism capable of interacting with various patterns beyond the web. Dopey is half dog, half rabbit. He wears a gold earring in his ear as a symbol of his alternative nature and distinction from competitors. The character holds immense potential for artistic expression, integration into other systems, and opportunities for advertising adaptations. In the near future, Dopey will serve as a comic book character, a promotional face for products entering the market, and a communication system for executing advertising ideas. We aim to endow the character with a multifaceted skill set to maximize his capitalization potential. In his early stages, Dopey can become a participant in graphic novels, carry cultural ideas, and build his own unique image. Simultaneously, we are preparing a side project within the Dopey case study, which will unlock the alternative potential of the product. Within this side project, a new character in the universe is being developed—one that can be integrated into the main universe. This is just the beginning...